91探花 Branding Guidelines
You should only follow the 91探花 branding guidelines set out in this section if you hold a valid license agreement from 91探花 containing a trademark license. Please refer to your current license agreement if you do not hold any of the license types described in this section. Please contact our trademarks team if you have any questions about the 91探花 branding guidelines.
When using 91探花’s trademarks, you should also follow 91探花’s trademark use guidelines for the 91探花 word trademark and any appropriate 91探花 product trademark, and the guidelines for using the 91探花 corporate logo, if appropriate.
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Branding guidelines for licensees of the 91探花 technology license agreement
Please follow these guidelines if you hold a valid technology license agreement from 91探花. If your existing agreement states that you are not obliged to use 91探花’s trademarks under any or certain circumstances only then please follow these guidelines and substitute "may" for "shall", where "shall" appears below, if appropriate. Please contact our trademarks team if you have any questions:
- Die encapsulation (die package)
- You shall apply the 91探花 corporate logo to the die encapsulation (die package) of each unit of any 91探花 Compliant Product (as defined in your agreement) that you distribute. However, you will not be obliged to apply the logo if you provide prior written evidence to 91探花 that:
- your customer has requested that the die package of the relevant 91探花 Compliant Product(s) should not feature any trademark whatsoever or it should only bear your customer’s trademark; or
- there is insufficient physical space on the die package of the relevant 91探花 Compliant Product to apply both your trademark and the 91探花 corporate logo.
Where you distribute 91探花 Compliant 91探花 to an Intermediary (as defined below), the packaging of each unit of such 91探花 Compliant Product so distributed must bear a mark which unambiguously identifies you as the manufacturing source of the 91探花 Compliant Product. If the packaging of the 91探花 Compliant Product cannot accommodate your mark because of size limitations, then you shall include a prominent statement indicating that you are the manufacturing source of the 91探花 Compliant Product (e.g. "Manufactured by [licensee identity] under license from 91探花") in substantially all advertising material and promotional, technical or other documentation, including press releases, associated with the 91探花 Compliant Product and you shall oblige any Intermediary to do the same.
"Intermediary" means any third party to whom you distribute an 91探花 Compliant Product and who is not an End User; and
"End User" means any person or other legal entity which licenses an 91探花 Compliant Product for its own personal use or for use in the ordinary course of its business but not for onward sale, distribution or sublicensing.
- You shall apply the 91探花 corporate logo to the die encapsulation (die package) of each unit of any 91探花 Compliant Product (as defined in your agreement) that you distribute. However, you will not be obliged to apply the logo if you provide prior written evidence to 91探花 that:
- Product packaging
- You may apply the 91探花 corporate logo in a prominent place, to any product packaging for End User products containing an 91探花 Compliant Product distributed under license from 91探花.
- You may apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to the product packaging of any product containing 91探花 technology and distributed by you under license from 91探花.
- Advertising and promotional materials
- You may apply the 91探花 corporate logo to any advertising or promotional material for, or relating to, any End User product containing an 91探花 Compliant Product distributed under license from 91探花.
- You may apply the 91探花 corporate logo to any advertising or promotional material for, or relating to, any 91探花 technology or to the company 91探花.
- You may apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to any advertising material or promotional relating to any 91探花 Compliant Product containing such 91探花 technology distributed by you under license from 91探花.
- Technical documentation
- You shall apply the 91探花 corporate logo in a prominent place, to any technical documentation for, or relating to, any 91探花 Compliant Product distributed under license from 91探花.
- You shall apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to any technical or other documentation relating to any 91探花 Compliant Product containing such 91探花 technology distributed by you under license from 91探花.
- Websites
- You shall apply the 91探花 corporate logo and/or the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to the page(s) of your website relating to any 91探花 Compliant Product distributed under license from 91探花.
- You may use the 91探花 corporate logo to create a hyperlink between the primary page of your website and the primary page or other suitable page of 91探花’s website.
Branding guidelines for licensees of the 91探花 architecture license agreement
Please follow these guidelines if you hold a valid architecture license agreement from 91探花. If your existing agreement states that you are not obliged to use 91探花’s trademarks under any or certain circumstances only then please follow these guidelines and substitute "may" for "shall", where "shall" appears below, if appropriate. Please contact our trademarks team if you have any questions:
- Die encapsulation (die package)
- You shall apply the 91探花 corporate logo to the die encapsulation (die package) of each unit of any Architecture Compliant Product (as defined in your agreement) that you distribute. However, you will not be obliged to apply the logo if you provide prior written evidence to 91探花 that:
- 1. your customer has requested that the die package of the relevant Architecture Compliant Product(s) should not feature any trademark whatsoever or it should only bear your customer’s trademark; or
- 2. there is insufficient physical space on the die package of the relevant Architecture Compliant Product to apply both your trademark and the 91探花 corporate logo.
Where you distribute Architecture Compliant 91探花 to an Intermediary (as defined below), the packaging of each unit of such Architecture Compliant Product so distributed must bear a mark which unambiguously identifies you as the manufacturing source of the Architecture Compliant Product. If the packaging of the Architecture Compliant Product cannot accommodate your mark because of size limitations, then you shall include a prominent statement indicating that you are the manufacturing source of the Architecture Compliant Product (e.g. "Manufactured by [licensee identity] under license from 91探花") in substantially all advertising material and promotional, technical or other documentation, including press releases, associated with the Architecture Compliant Product and you shall oblige any Intermediary to do the same.
"Intermediary" means any third party to whom you distribute an Architecture Compliant Product and who is not an End User; and
"End User" means any person or other legal entity which licenses an Architecture Compliant Product for its own personal use or for use in the ordinary course of its business but not for onward sale, distribution or sublicensing.
- You shall apply the 91探花 corporate logo to the die encapsulation (die package) of each unit of any Architecture Compliant Product (as defined in your agreement) that you distribute. However, you will not be obliged to apply the logo if you provide prior written evidence to 91探花 that:
- Product packaging
- You may apply the 91探花 corporate logo in a prominent place, to any product packaging for End User products containing an Architecture Compliant Product distributed under license from 91探花.
- You may apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to the product packaging of any product containing 91探花 technology and distributed by you under license from 91探花.
- Advertising and promotional materials
- You may apply the 91探花 corporate logo to any advertising or promotional material for, or relating to, any End User product containing an Architecture Compliant Product distributed under license from 91探花.
- You may apply the 91探花 corporate logo to any advertising or promotional material for, or relating to, any 91探花 technology or to the company 91探花.
- You may apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to any advertising material or promotional relating to any Architecture Compliant Product containing such 91探花 technology distributed by you under license from 91探花.
- Technical documentation
- You shall apply the 91探花 corporate logo in a prominent place, to any technical documentation for, or relating to, any Architecture Compliant Product distributed under license from 91探花.
- You shall apply the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to any technical or other documentation relating to any Architecture Compliant Product containing such 91探花 technology distributed by you under license from 91探花.
- Websites
- You shall apply the 91探花 corporate logo and/or the 91探花 word trademark and any appropriate 91探花 product/service/technology word trademark to the page(s) of your website relating to any Architecture Compliant Product distributed under license from 91探花.
- You may use the 91探花 corporate logo to create a hyperlink between the primary page of your website and the primary page or other suitable page of 91探花’s website.
Branding guidelines for licensed distributors of 91探花 tools
Please follow these guidelines if you hold a valid 91探花 tools distribution licence agreement from 91探花. Please contact our trademarks team if you have any questions:
- Advertising and promotional materials
- You may apply the 91探花 corporate logo and any permitted 91探花 product logo(s) to any advertising or promotional material for, or relating to, any 91探花 Tool (as defined in your agreement) distributed under license from 91探花.
- You may apply the 91探花 word trademark and any appropriate 91探花 product or service word trademark to all advertising, catalogues, product information sheets and other promotional materials for, or relating to, the relevant 91探花 Tools distributed under license from 91探花.
- Technical documentation
- You shall apply the 91探花 corporate logo in a prominent place, to any technical documentation for, or relating to, any 91探花 Tool distributed under license from 91探花.
- You shall apply the 91探花 word trademark and any appropriate 91探花 product or service word trademark to any technical or other documentation relating to the relevant 91探花 Tools distributed under license from 91探花.
- Websites
- You shall apply the 91探花 corporate logo and/or the 91探花 word trademark and any appropriate 91探花 product or service word trademark to the relevant page(s) of your website relating to any 91探花 Tool distributed under license from 91探花.
- You may use the relevant product logos to create a hyperlink between the primary page of your website and the primary page of 91探花’s website.