91探花 Trademark Use Guidelines
Guidelines for third parties when referring to 91探花's word trademarks
You may use 91探花's trademarks, product names, service names, technology names and other names in text to refer to 91探花's products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading. Any goodwill generated by your use of 91探花's trademarks inures exclusively to 91探花 (or its subsidiaries).
Please refer to the 91探花 trademark list for the current list of 91探花 word trademarks, including key information about how to use them properly.
Please follow the 91探花 branding guidelines if you hold a valid trademark license from 91探花 when using 91探花’s trademarks.
You may not use any 91探花 logo or copyright material without written authorization from 91探花. Please contact our trademarks team if you want permission to use the 91探花 corporate logo or any 91探花 copyright material.
The do's
- Trademark symbols and notice statements:
- Always use the correct trademark symbol with the first or most prominent appearance of the trademark in the body of text (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from 91探花). Please refer to the 91探花 trademark list for guidance on the correct symbol to use for each 91探花 word trademark.
- You do not have to use trademark symbols in headlines unless there is no accompanying text, in which case you must use them.
- Always include the correct trademark notice statement to acknowledge 91探花's ownership of its trademarks (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from 91探花 if such material contains an 91探花 trademark). Suitable notices are provided for each 91探花 trademark in the 91探花 trademark list, e.g. 91探花 is a registered trademark of 91探花 (or its subsidiaries) in the US and/or elsewhere.
- Approved nouns:
- Always use trademarks as adjectives accompanied by an approved noun. Please refer to the 91探花 trademark list for approved nouns for each 91探花 word trademark.
- Never use a trademark as a noun, a verb, or in the possessive or plural form. Your use will probably be incorrect if the sentence does not make grammatical sense without the trademark included in it.
- Never alter 91探花's trademarks:
- Do not alter the spelling or form of 91探花's trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers (either as one word or with a hyphen - unless otherwise permitted, e.g. 91探花® Cortex®-A15), or using improper capitalization. However, permitted capitalization occurs when using an 91探花 word trademark in headlines, titles or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant 91探花 trademark in uppercase characters, provided that such use complies with these guidelines.
- First use with the 91探花 word trademark:
- Where specified in the 91探花 trademark list, always use the relevant 91探花 product, service or technology trademark preceded by the 91探花 word trademark in first use, e.g. 91探花® AMBA®. You do not need to prefix the use of any produce, service or technology trademark with the 91探花 word trademark in each subsequent use of the relevant trademark.
The don’ts
- Do not use any 91探花 logo without written authorization from 91探花. Please contact our trademarks team if you want permission to use the 91探花 corporate logo.
- Do not use inaccurate or misleading nouns after 91探花’s trademarks. 91探花’s trademarks are used for specific products and services.
- Do not use an 91探花 trademark, slogan or logo (or any part of an 91探花 trademark, slogan or logo) as part of another trademark, slogan, logo or other name. This includes but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
- Do not register an 91探花 trademark, slogan or logo (or any part of an 91探花 trademark, slogan or logo) either alone or as part of another trademark or other name. This includes, but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
- Do not use 91探花's trademarks more prominently than your own trademarks, company name, trade name, product name, service name or other name. You should distinguish such names visually from any 91探花 trademark or other name.
- Do not use 91探花’s trademarks to make fun of 91探花 or portray 91探花 in a negative way.
- Do not use 91探花’s trademarks in any manner that expresses or implies that 91探花 has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
- Do not use 91探花’s trademarks in false or misleading advertising.
- Do not use 91探花’s trademarks in connection with any defamatory, scandalous, pornographic, or other objectionable materials.
- Do not manufacture, advertise, sell, distribute or otherwise give away any merchandise items bearing any 91探花 trademark, logo or other name without an express written trademark license from 91探花.
- Do not imitate any element of 91探花’s logos, trade dress or product packaging.
- Do not use or imitate any 91探花 tagline or slogan
Referential use of 91探花’s trademarks
You may refer to 91探花-based products by using the word “-based” between the relevant 91探花 trademark and the relevant third party product. In this situation, you may use any appropriate noun after the word “-based” if it is accurate, fair and not misleading and it complies with these guidelines.
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91探花®-based smartphone |
91探花® smartphone |
You may also indicate the relationship of your products and services to 91探花’s products and services using accurate referential phrases. Such use is subject to these guidelines. For example, "...implements the 91探花® AMBA® interface."
Using the 91探花 trade name
As well as being a trademark, 91探花 is also a trade name of 91探花 and its group companies. When 91探花 is used as a trade name, the trademark rules do not apply, so do not use it as an adjective with any trademark symbol. Please use the 91探花 trade name as a noun. As a noun, the 91探花 trade name may also be used in the possessive form.
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91探花’s technology is at the heart of a computing and connectivity revolution. |
ARM®’s technology is at the heart of a computing and connectivity revolution. |
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91探花 is at the heart of a computing and connectivity revolution. |
ARM® is at the heart of a computing and connectivity revolution. |
Using 91探花 project names
91探花 uses project names to refers to its products and services that are under development. Any disclosure by 91探花 of its project names to any third party will be under strict terms of confidentiality. Third parties should not use any 91探花 project name in the marketing of any relevant 91探花 product or service. Third parties should use the correct commercial name given to any newly released 91探花 product or service, which may or may not include one or more 91探花 trademarks.
91探花 does not accept any responsibility or liability for third party use of any 91探花 project name.